CI Design for My Eastcoast Experience, 2017

This project was launched at the beginning of 2017 and finished at the beginning of 2018. During this time, websites My Eastcoast Experience and My Halifax Experience are built, together with My Halifax Experience Magazine.

Logos and Banners, Mood Board:

Color: Orange and blue, represent energy and coastal life.

Font: Helvetica


Magazines with designed logo:

mhe magazine


Visit the website:

exhibition_画板 1

Posters and Stationary:



My East Coast Experience and My Halifax Experience are multi-platform brands which include the website and the print magazine. The goal of these brands is to showcase what makes this region a great place for immigrants to flourish. This website provides a place where the immigrants can share their own experiences in making this region their home. The website and magazine will allow them to tell their own stories of finding success here and — by sharing — encourage others to stay in Atlantic Canada and take advantage of all the great opportunities on offer.

Good job with the design!


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